When it comes to standing out on a SERP, shorter is always sweeter!
Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. Anchor text has been a huge talking point within SEO for many years now. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques.
My thoughts on comment spam
Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Some may think only about ranking in the SERP without even bothering about their users. It’s statistically more likely that a user will visit websites that appear on the first page of their search. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable.
You may be asked about keyword stuffing in your marketing interview
Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. How do you add content to Google? Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. SEO criteriafrequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead.
Make cloaking your centre of attention
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: " Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! They simply didn’t expect it would become significant. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website?
What your mum didn't tell you about anchor text
There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. While you can still build a profitable organic presence in Google, you’ll need to get creative. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice. They might target pages that are rarely accessed (like old blog articles) or make subtle changes on your latest pages that do damage to your site.
When it comes to standing out on a SERP, shorter is always sweeter!
Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. While climbing the rankings onGoogle and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites.
